12 MARKETING TECHNIQUES THAT I USE

Selling property isn’t easy to do. Sure, some properties will “sell themselves”. But more often, it takes a lot of work.

Here are some of the marketing techniques I use to help sell homes. These are the systems Heney Realtors has used to sell hundreds of homes. They work because they generate qualified buyers.

  • Our office does some of the following that others won’t do, looking for buyers:
    1. Contact owners who live near your property
    2. Work our connections with local human resource departments
  • We place properties on the Multiple Listing Service, which services more than 70 real estate agents in Central Vermont (and a whole lot more nationwide and worldwide).
  • We network with the top agents in Barre/Montpelier so they’ll have an intimate knowledge of your property.
  • We network with agents who have had recent sales in your area and in your price range.
  • We feature your property on office preview caravans and also, where allowed, on inter-agency broker caravans to maximize exposure.
  • We shine a light on the features and benefits of each property on our website, my website, and more than 20 others, with a Search Engine Optimization (SEO) strategy built to attract buyers.
  • We have full-time staff support to help with all promotions and marketing, as well as with the closing of escrow.
  • We have 11 full-time Realtors in our two local offices who are eager to find buyers.
  • We offer complete monthly reports showing the competition, the properties that didn’t sell, and those that sold in your area and in your price range.
  • We provide real feedback from effective follow-up with real buyers.
  • Pull from our experience of having successfully completed (sold) over 1600 homes.
  • We have a Buyers’ Assistance Program” to attract and counsel buyers.

If you’re ready to get started working with one of the top real estate agents in the Montpelier/Barre area, with one of the top firms in the Montpelier/Barre real estate market, call or email.